POSITION SUMMARY
The Director of Marketing is responsible for all marketing activities, including branding, paid advertising, organic advertising, social media, and other forms of marketing. They must coordinate with internal and external stakeholders, formulate and implement marketing strategies, and manage and grow brand awareness.
ABOUT OUR COMPANY
We are the Driving Academy, we provide affordable, state-approved classroom and behind-the-wheel lessons for aspiring truck (aka commercial driver's license [CDL]) drivers, and we are growing by the day. Our mission is to help our students get on the Road to Freedom by earning their CDL! We are Accountable and Results Oriented in our pursuit to see every team member reach their personal, professional, and financial goals through the work we do together. Our core value of having Integrity is the backbone of our business and guides our hiring process.
PERFORMANCE OBJECTIVES
- Develops and executes marketing strategies
- Promotes brand awareness and branding consistency within all organization communications and advertising
- Directs and coordinates with key team members and venders
- Reviews, Improves and reports marketing performance metrics and KPI’s to assess marketing effectiveness
- Develops a budget for implementing paid marketing avenues
- Conducts regular research identifying avenues of marketing
- Oversees the performance and tasks of their team
- Negotiate and manages relationships with marketing vendors
- Develops brand awareness on multiple platforms
- Participates in team employment activities such as mentoring, discipline, and hiring
- Other duties as assigned
KEY COMPETENCIES
The requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role, but are not necessarily all inclusive.
- Excellent written and oral communication skills.
- Detailed knowledge of paid and organic marketing best practices
- Detailed knowledge on lead conversion best practices
- Ability to manage multiple projects, personnel, and resources simultaneously
- Strong Critical thinking and problem solving skills
- Strong analytical skills
EDUCATION AND EXPERIENCE
- High school diploma or equivalent required
- Bachelor’s Degree in related field preferred
- 5 Years experience in managing a team
PHYSICAL REQUIREMENTS
- Ability to spend prolonged periods of time standing, speaking, walking, driving, writing, and/or sitting at a desk and working on a computer
- Must be able to lift at least 15 pounds at a time
- Perform work with OSHA required PPE; Including COVID19 PPE
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements
BENEFITS
- Paid Vacation Days
- Paid Sick Days
- Paid Holidays
- 401(k) 4% match
- Tuition Reimbursement
- Professional Training & Development Opportunities
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Driving Academy recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to hr@cdldrivingacademy .com. Already a Driving Academy candidate? Please connect directly with your recruiter to discuss this opportunity.